All Energy Australia 2026 brought the PowerPlus Energy team together in Melbourne for two days of conversations, industry insights and familiar faces. It was also a reminder of just how quickly the energy storage market is evolving.
Across the PowerPlus Energy stand, one thing became clear. There is still strong interest in Australian-engineered and supported battery solutions, but customers also want to know what comes next. They want to understand how products are evolving, what new technology is being developed and who they can rely on to support them along the way.
With 16 project stories on display and plenty of opportunities to catch up with customers, installers and industry partners, the event offered a valuable opportunity to reflect on where the industry is heading and what it means for PowerPlus Energy.
First Timers and Familiar Faces
For Bri, All Energy was a first. After three years working in the administration team, it was an opportunity to finally meet many of the people she had been corresponding with.
“It was exciting to meet so many people in person after emailing them over the last three years. Working on the stand as a sales representative and using our case studies to show new customers what PowerPlus Energy is capable of was incredibly valuable.”
Dane, our Queensland BDM, was also attending for the first time and came away impressed by the scale of the industry.
“The scale was impressive. It was informative to see what is happening across the industry and meet some interesting people and peers. I’m already looking forward to the next one and building on the experience.”
For Seb, who has attended All Energy many times, this was his first representing PowerPlus Energy.
“It was great to see how a new team worked together. It was also important to reconnect with our users and partners to understand where our products need to evolve. The two days gave me plenty of insights into how we can strengthen our existing product line-up.”
A Stand Built Around Real Projects
This year, the PowerPlus Energy stand was designed to do more than showcase products. With greenery, project displays and 16 stories from across the country, visitors could see how energy storage is being used in different applications and communities.
For Grace, our Marketing Manager her highlight was hearing the feedback from visitors and seeing how the project stories sparked conversations.
“Seeing the stand go from concept to coordinating all the moving parts was incredibly rewarding. What stood out to me was the genuine interest from visitors, particularly those who hadn’t realised the range of applications our products are being used in. The 16 project stories on display gave people something tangible to connect with and that was my goal from the outset.”
There were lighter moments too, with the Kirsten Tibballs chocolate blocks bringing plenty of smiles to the stand and giving visitors another reason to stop and chat. It was a nice reminder that sometimes the smallest details help make an event memorable.
Storage is becoming an essential part of the conversation
Kellie arrived curious to see how recent market changes and residential battery rebates would influence this year’s conversations. With more brands entering the market and considerable attention on the residential sector, there was plenty to consider.
What stood out, however, was the strength of the commercial and industrial storage conversations.
“I was genuinely curious to see how this year’s event would unfold, given the changing residential battery market and the growing number of brands saturating the space. What I found was an incredible level of interest in Australian-made and supported battery solutions, with a consistent stream of installers, commercial business owners and corporates looking to better utilise batteries in their upcoming projects.”
For Kellie, the diversity of industries represented at the stand was particularly telling.
“The diversity of industries I spoke to is testimony to the need, not want, of incorporating storage into renewable designs. The question is not ‘if’ it’s needed, but ‘how much’ is needed. There is renewed energy around what we can achieve in the C&I space as we continue to expand Australia’s renewable footprint.”
Dan, WA BDM, reflected on the positive feedback coming from across the industry, sharing an interesting observation from one of his industry contacts.
“It was interesting to hear how established PowerPlus Energy batteries are in the market. One of my contacts shared that the majority of his enquiries were from people already using our batteries. It really reinforces the value of experience and reliability, and what customers have come to expect from PowerPlus.”
The conversations reflected a growing recognition that energy storage has a role to play across a much broader range of applications, from businesses looking to better manage their energy use to larger projects exploring their future energy requirements.
Gratitude, Competition and Finding our way
For Yahan, two words summed up this year’s event: gratitude and competition.
“I’m extremely grateful for the continued support from my customers and for the wonderful people I’ve met this year. It’s always nice to catch up with familiar faces and meet new people who share different perspectives.”
With competition across the industry continuing to grow, Yahan sees the importance of staying focused on what makes PowerPlus Energy different.
“Competition is becoming more obvious! But for us, it’s about continuing to do what we do, staying true to ourselves and finding our own way forward. Not just to survive in this market, but to thrive in our own way.”
It is a sentiment that reflects the importance of knowing what we stand for as the market continues to change. New technologies, new brands and changing customer expectations will continue to shape the industry, but strong relationships, product knowledge and dependable support remain important.
Until next year
All Energy Australia 2026 was an opportunity to reconnect with familiar faces, meet new people and hear directly from those working across the energy storage industry.
The conversations have given the team plenty to follow up on, from customer feedback on existing products to the applications and requirements shaping future product development.
Our presence this year centred on The People Behind the Power. That’s the Difference. It was a reflection of the people who design, build, support and install energy storage solutions, and the relationships that help bring projects together.
Thank you to everyone who visited the stand, shared their experiences and took the time to speak with our team. We appreciate the continued support and look forward to picking up those conversations again.
